What is the best combination of interventions to get people to switch to sustainable transport modes? The Institute of Transport and Logistics Studies (ITLS) is developing a framework to answer that question.
Key Takeaways
- There is no single dominant behaviour change theory in transport.
- Beyond financial incentives and regulations, people’s choices are shaped by habits, norms, identities, the neighbourhood they live in and perceptions of convenience and safety.
- The proposed framework situates interventions which influence their effectiveness, namely: time frame, impact levels, push v pull and “soft” or “hard”.
- A fifth dimension is to consider the impact of interventions across different locations (spatial).
Click on the following to continue reading:
🚴♀️🚶♀️👩🦽🚄 🚌 Cracking the Code on Travel Behaviour Change
Cracking the Code on Travel Behaviour Change
Discover How To Transform Transport
