As the popularity of micromobility increases, more people are using e-scooters as a sustainable and convenient mode of transport. However, data suggests that e-scooter ridership is generally higher among males compared to females.
Many e-scooter operators have identified this difference between the sexes and are working to understand and overcome the barriers that prevent women from choosing to travel by e-scooter. For example, Dott has found that only 29 percent of its users are female, while Lime reports that just a third of its riders are women.
To bridge this gap, Dott is collaborating with Steer to research and implement solutions, such as offering free safety training sessions to help women overcome the perception of being at risk when using e-scooters in traffic. Meanwhile, Lime has partnered with GoFrendly to offer free e-scooter training sessions to women in Stockholm.
Lime’s collab with GoFrendly will encourage more women in Stockholm
As the popularity of micromobility increases, more people are using e-scooters as a sustainable and convenient mode of transport. However, data suggests that e-scooter ridership is generally higher among males compared to females. Many e-scooter operators have identified this difference between the sexes and are working to understand and overcome the barriers that prevent women from choosing to travel by e-scooter. For example, Dott has found that only 29 percent of its users are female, while Lime reports that just a third of its riders are women.
To bridge this gap, Dott is collaborating with Steer to research and implement solutions, such as offering free safety training sessions to help women overcome the perception of being at risk when using e-scooters in traffic. Meanwhile, Lime has partnered with GoFrendly to offer free e-scooter training sessions to women in Stockholm.